MuseOn Blog

Performance marketing math for brands that care about outcomes.

Structured essays on TikTok CAC, AI creator workflows, and the cost models behind modern content distribution.

TikTok Marketing EconomicsApr 10, 20267 min read

$2 CPM vs. $50K Retainers: The TikTok Math No Agency Wants You to See in 2026

Most TikTok agencies still charge DTC brands for time, not outcomes. This breakdown compares agency retainers, influencer fees, and MuseOn's pay-per-view model using the CPM math brands actually care about.